Kutheni i-Richfield Ukutya iLiqabane eliLungileyo emva kokuba iMars iNciphise iSibonelelo?

Emva kokuba iMars ithathe isigqibo sokuthengisa iSkittles eyomileyo eyomileyo ngokuthe ngqo kubathengi ngokusebenzisa amaqonga afana neTikTok, iinkampani ezininzi zixhomekeke kuMars ngenxa yazo.ilekese engumkhenkceIzibonelelo zishiywe zingaqinisekanga malunga nokufumaneka kunye namaxabiso kwixesha elizayo. Njengoko imakethi yeelekese ezomisiweyo iqhubeka ikhula, kubalulekile ukuba amashishini akhusele umthengisi othembekileyo, okumgangatho ophezulu. I-Richfield Food, inkokeli yehlabathi jikelele kwimveliso yeelekese ezomileyo, inika ukhetho oluphezulu, inika uzinzo, ukusebenza kakuhle, kunye nomgangatho ofunwa ngamashishini amaninzi.

 

1. Ubuchwephesha kunye noTshintsho kwi-Freeze-Drying

I-Richfield Food iqhayisa ngaphezu kweminyaka engama-20 yamava kwi-candy eyomisayo ekhenkcezileyo, isenza sibe ngomnye wabadlali abanamava emarikeni. Umzi-mveliso wethu, one-18 ye-Toyo Giken imigca yemveliso yokumisa okomisa, ifikelela kuma-60,000 eemitha zesikwere, kwaye ixhotyiswe ngetekhnoloji ye-cutting-edge efana nemigangatho ephezulu yeenkampani ezinjengeMars. Ubuchwephesha bethu buqinisekisa ukuba yonke ibhetshi yeelekese igcina ibhalansi egqibeleleyo yencasa, ukuthungwa, kunye nenkangeleko, inikezela ngemveliso eyomileyo eyomileyo ngalo lonke ixesha.

 

Ngaphezulu kwamashumi amabini eminyaka yokucokisa inkqubo yethu yokumisa umkhenkce, sigqibelele ukukwazi kwethu ukuvelisa ilekese egcina ukuthungwa okumnandi, okukrwada ngelixa sihambisa incasa ekrakra. Ngokungafaniyo ne-Mars, ejolise ekuthengiseni ngokuthe ngqo, i-Richfield iyaqhubeka nokubonelela ngemveliso ezinzileyo, enkulu, eqinisekisa ukuba amashishini anokuthembela kuthi ngobonelelo olungaguqukiyo.

 

2. Ukudityaniswa okuthe nkqo kuLawulo oluPhezulu

Enye yeenzuzo eziphambili zokukhetha i-Richfield lunxibelelwano lwethu oluthe nkqo oludityanisiweyo. Njengokuphela komzi-mveliso owomisa umkhenkce e-China ongumnini wesakhono sawo sokuvelisa iilekese ekrwada, sinokuvelisa iilekese ezikumgangatho ophezulu njengeSkittles ngqo endlwini. Oku kuthetha ukuba silawula yonke inkqubo yemveliso, ukusuka kwimveliso yeelekese ekrwada ukuya ekomisweni komkhenkce, okwandisa ukusebenza kakuhle kwethu kunye nokunciphisa umngcipheko wokuphazamiseka kwekhonkco lokubonelela.

 

Ngokuphatha zombini imveliso yeelekese kunye nomkhenkce-womisa ngaphakathi, i-Richfield iyakwazi ukubonelela ngamaxabiso akhuphisanayo ngelixa iqinisekisa ulawulo olubalaseleyo lomgangatho. Oku kusenza sahluke kuMars, osuka kude ekunikeni iilekese ezomisiweyo kumashishini, okunokuthi kunyuse iindleko okanye kucuthwe unikezelo kumaqabane angaphandle. Nge-Richfield, amashishini anokulindela amaxabiso akhuphisanayo, i-candy ephezulu, kunye nenkonzo ethembekileyo, okusenza sibe liqabane eligqibeleleyo njenge-Mars pivots kwimodeli ethe ngqo kumthengi.

Umkhenkce Umnyama owomileyo1
Umkhenkce owomileyo Worm2

3. I-Candy yoMgangatho ophezulu we-Freeze-Dried kuzo zonke iiMfuno zeShishini

Ilekese eyomiswa ngumkhenkce yaseRichfield iquka iimveliso ezifana nelekese yomnyama eyomileyo, ukulunywa ziimbungu, kunye neebhere. Sinikezela ngeesayizi zesiqhelo kunye ne-jumbo, kunye neenketho zeencasa ezimnandi nezimuncu, njengophawu oludumileyo lweSkittles. Ilekese yethu yenziwe ngezona zithako zigqwesileyo kwaye iphantsi kwenkqubo ecokisekileyo yokumisa umkhenkce eqinisekisa ukugcinwa kwencasa ephezulu kunye nokuqaqamba.

 

Uluhlu lweemveliso ezahlukeneyo zeRichfield kunye nokwenziwa ngokwezifiso kuqinisekisa ukuba amashishini anokufumana ilekese eyomisiweyo egqibeleleyo ukuze ihambelane nokhetho lwemarike ekujoliswe kuyo, nokuba ziintshulube ezimuncu okanye iibhere ezomisiweyo zegummy. Umthamo wethu wokubonelela ngeenkonzo ze-OEM/ODM uvumela izisombululo zemveliso ezilungiselelweyo, okwenza kube lula ukuba iinkampani zandise imigca yeelekese zazo kwaye zihambisane neemfuno zemarike.

 

Ukuqukumbela

NgeRichfield Ukutya, amashishini afikelela kumthengisi ozinzileyo, onamava, nothembekileyo welekese eyomiswa ngumkhenkce. Ngokungafaniyo ne-Mars, etshintshela ekuthengiseni ngokuthe ngqo kubathengi, ukuhlanganiswa okuthe nkqo kweRichfield, ukuzibophelela kumgangatho, kunye namaxabiso akhuphisanayo kusenza sibe ukhetho oluya kwiinkampani ezijonge ukugcina unikezelo oluzinzileyo lwemveliso eyomisiweyo ekumgangatho ophezulu. .


Ixesha lokuposa: Nov-13-2024