Ukukhula kweMarike yeZiqhamo ezoMisiweyo eziQhotshisiweyo Kutheni iRichfield ibekwe kwindawo yokukhwela iNqanaba eliKhulu

Iiziqhamo ezomisiweyo eziqandisiweyoImarike ayiseyiyo imveliso esecaleni — ikhawuleza ibe ludidi lwezithako eziphambili. Ngokwezifundo ezininzi zemarike, icandelo leziqhamo ezomisiweyo eziqandisiweyo liyinxalenye enkulu yemarike yokutya okomisiweyo okuqandisiweyo, kwaye likhula ngesantya sokukhula sonyaka esidibeneyo (CAGR) esiphakathi kwe-6.7%–7.5% kwihlabathi liphela.

Olu kukhula luqhutywa ziindlela ezininzi eziphambili: ukwanda kwemfuno yabathengi yezithako ezisempilweni nezihlala ixesha elide eshelufini; ukunyuka komdla wokutya okulula; ukukhula kokutya okusebenzayo kunye nemixube yokutya; kunye nokwandiswa kokusetyenziswa kweziqhamo ezomisiweyo eziqandisiweyo kwiinkozo, iibhari, ibhega, i-ayisikhrim, kunye neemveliso ze-confectionery.

Ngenxa yokuba imfuno iyanda kwihlabathi liphela — kungekuphela nje kwindawo enye — ukubonelela kufuneka kuqhubeke. Kodwa ukubonelela ngamaqunube amatsha kunye neziqhamo kuyaguquguquka: kuchatshazelwa yimozulu, amaxesha onyaka, izifo, kunye nothutho. Abathengi abaninzi beziqhamo ezomisiweyo ngokukhenkcezisiweyo bafumanisa ukuba ukuthembela kuphela kubonelelo lweziqhamo ezitsha/eziqandisiweyo akuhlali ixesha elide. Kulapho umdlali omkhulu, oxhotyiswe kakuhle njengoRichfield eba luncedo khona.

IRichfield ineziseko zophuhliso kunye nokuguquguquka kokufumana izinto ukuze ihlangabezane neemfuno ezikhulayo:

Imigca eli-18 emikhulu yokomisa i-freeze kwimizi-mveliso yayo — evumela imveliso ephezulu kunye nemveliso ehambelanayo;

Iziseko ezimbini zokufumana nokucubungula iindawo (iTshayina neVietnam), ezixhasa amaqunube ashushu kunye neziqhamo zasetropiki;

Amava kunye neziqinisekiso (zendalo, ze-BRC, ze-GMP), ezinika ukuzithemba kubathengi behlabathi.

Ngokuhambelana nomkhwa omkhulu — ukukhula kwemfuno yehlabathi yeziqhamo ezomisiweyo eziqandisiweyo — iRichfield ayiniki abathengi kuphela iimveliso, kodwa inika nokukhula, ukuhambelana kunye nombono wekamva. Kubavelisi abaceba ukuqalisa izidlo ezikhawulezayo, iinkozo, iibhari ezisempilweni, okanye iziselo — ukusebenzisana neRichfield kubanika ithuba lokubonelela kwimarike ekhulayo nekhuphisanayo.