Ushishino lweelekese lwehlabathi lungena kwisigaba esitsha-esinye apho incasa idibana nomsebenzi, kwaye ubomi beshelufu budibana nobunewunewu. Ngaphambili kolu tshintsho yi-Richfield Food, i-powerhouse yehlabathi kwi-confections eyomileyo. Ubuchule babo bamva nje—Itshokholethi eyomileyo yaseDubai—ayisomveliso nje. Linyathelo elicwangcisiweyo lokubanga ubunkokeli kwiprimiyamu niche efumana amandla kuwo onke amazwekazi.
Itshokolethi yaseDubaiebesoloko eme ngokwahlukileyo. Iyaziwa ngokuba nencasa yayo engaqhelekanga, umboniso ocacileyo, kunye namava awonakeleyo, inomtsalane kubathengi abanqwenela ubunewunewu kwizinto ezincinci. Kodwa u-Richfield wenze oko bambalwa bebecinga ukuba kunokwenzeka: balulungelelanisile olu lonwabo kwifomathi eyomileyo, bedibanisa incasa yeprimiyamu kunye neengenelo ezisebenzayo ezinjengobomi beshelufa ende, ukuhambisa okukhaphukhaphu, kwaye akukho friji.
Ngobuchule, linyathelo eliqaqambileyo. Ngelixa iinkampani ezininzi ze-snack zisokola kunye nendalo etshabalalayo yetshokholethi, i-Richfield-enkosi ye-18 Toyo Giken imigca yokomisa kunye nemveliso yeelekese ekrwada edibeneyo-iye yakwazi indlela yokugcina umphefumlo wetshokolethi ngelixa iphucula ifomathi yayo. Ngoku, itshokolethi yaseDubai inokufikelela kwi-e-commerce yehlabathi, iimarike zemozulu eshushu, kunye nokuthengisa okuhambahambayo kunanini na ngaphambili.
Le mveliso ikhulisa amandla e-Richfield: ukudityaniswa ngokuthe nkqo okupheleleyo (ukususela kwisiseko selekese ukuya kwimveliso egqityiweyo), isiqinisekiso sebakala le-BRC le-A, kunye nobudlelwane obuqinisekisiweyo neempawu ezifana neNestlé, Heinz, kunye neKraft. Oko kuthetha umthamo ophezulu, ukhetho lwelebhile yangasese eguquguqukayo, kunye nokungaguquguquki kwemveliso.
Kubathengi kunye namaqabane ebhrendi, yimveliso yephupha: isibheno somgangatho ophezulu kunye nokuthembeka kwesikali esikhulu. Kwaye nge-buzz yemithombo yeendaba zentlalo ikhuphuka malunga netshokholethi emnandi kodwa etyiwayo, ixesha likaRichfield alinakuba ngcono.
Ngokwemigaqo yeshishini, oku kungaphezulu kunelekese—luluhlu lokuphazamiseka. Kwaye uRichfield ukhokela.
Ixesha lokuposa: Jun-09-2025