Imakethi yeelekese ezomisiweyo e-United States ifumana ukukhula ngendlela engazange ibonwe ngaphambili, iqhutywa kukutshintsha kwezinto ezikhethwa ngabathengi, ukunyuka kwamaqonga eendaba ezentlalo anjengeTikTok kunye neYouTube, kunye nokubandakanyeka kwabadlali abaphambili abanjengoMars, esele iqalile ukuthengisa eyayo.ilekese engumkhenkcengqo kubathengi. Ukukhula okuqhambukayo kwemarike kunika ithuba elikhethekileyo leebrendi zeelekese ukuba zingene kwicandelo elinengeniso eninzi nelihamba phambili. Kwiinkampani zeelekese ezijonge ukungena kwindawo ye-candy eyomileyo, i-Richfield Food liqabane elifanelekileyo lokunceda ukuhamba ngemarike yokhuphiswano. Nasi isizathu.
1. I-Candy-eyomileyo ye-Candy: I-Trend eshushu eneMfuno eKhulayo
Umdla wabathengi kwiilekese engumkhenkceiye yantinga, ngenxa yomdla wayo okhethekileyo. Ilekese eyomisiweyo ekhenkcezisiweyo inika ukuthungwa okutsha ngokupheleleyo okukrispy kwaye kurhabaxa, ngelixa igcina incasa emandla ethandwa ngabathengi. Amaqonga anjengeTikTok kunye neYouTube ibe ngabaqhubi abaphambili bolu hambo, kunye neevidiyo zentsholongwane ezibonisa ukuguqulwa kweelekese zemihla ngemihla zibe yinto emnandi, egcwele incasa. Iimveliso ezinkulu, ezinjengoMars, ziye zafumana imali kulo mkhwa ngokusungula iimveliso zazo zomiswe ngumkhenkce, zibonisa ukuba oku kungaphezulu nje kwefashoni edlulayo—yimarike enokubakho ixesha elide.
Njengoko abathengi abaninzi befuna ezi zinto ziphathwayo, imfuno yeswiti eyomisiweyo ekumgangatho ophezulu isetelwe ukuqhubeka ikhula. Oku kunika ithuba elibalaseleyo leemveliso zeelekese ukuba zitshintshe iminikelo yazo kwaye zihlangabezane neemfuno zesizukulwana esitsha sabathengi abanqwenela izinto ezintsha kunye nemincili kwiilekese zabo.
2. IiNzuzo zokuBambisana ne-Richfield Food
Omnye wemiceli mngeni ephambili yeebrendi zeelekese ezijonge ukungena kwimarike yeelekese ezomiswe ngumkhenkce kukufumana umthengisi othembekileyo okwaziyo ukuvelisa ilekese ekrwada ekumgangatho ophezulu kunye nokuphatha inkqubo yokomisa umkhenkce. Kulapho uKutya okuRichfield kungena khona. Ngokungafaniyo nabanye ababoneleli abaninzi, iRichfield ibonelela ngokudityaniswa okuthe nkqo okukodwa okubandakanya imveliso yeelekese ekrwada kunye nobuchule bokumisa umkhenkce. Oku kuthetha ukuba iibrendi zeelekese zinokusebenza kunye neqabane elinye ukongamela yonke inkqubo yemveliso, ukuqinisekisa ukungaguquguquki, umgangatho, kunye nokusebenza kakuhle kweendleko.
I-Richfield isebenza kwi-60,000 ye-square meter yemizi-mveliso exhotyiswe nge-18 enkulu ye-Toyo Giken imigca yemveliso yokumisa i-freezer, eyenza enye yezona ndawo zihamba phambili kwishishini. Ukudityaniswa kwethu ngokuthe nkqo kuqinisekisa ukuba sinolawulo olupheleleyo kwinkqubo yemveliso, ukusuka kwimveliso yelekese ekrwada ekumgangatho ophezulu ukuya ekuyiguquleni ibe yimveliso eyomisiweyo yodidi oluphezulu. Olu lawulo phezu kwenyathelo ngalinye lenkqubo livumela i-Richfield ukuba inikeze amaxesha okutshintsha ngokukhawuleza, amaxabiso okukhuphisana, kunye nomgangatho ohambelanayo-zonke izinto ezibalulekileyo kumashishini ajolise ukuhlala ekhuphisana kule marike ekhula ngokukhawuleza.
3. Kutheni ukhethe i-Richfield ngaphezu kwabanye ababoneleli
Ngelixa abanye abavelisi beelekese banokugxila kwinkalo enye yemveliso-njengokwenza iilekese okanye ukomisa umkhenkce-i-Richfield Food igqwesa kuzo zombini. Ukukwazi kwethu ukuvelisa iilekese ekrwada endlwini kusinika edge eyodwa. Ukukwazi ukulawula zombini ukwenza iilekese kunye neenkqubo zokumisa umkhenkce kuthetha ukuba sinokuqinisekisa ukuba imveliso yokugqibela igcina incasa yayo kunye nokuthungwa kwengqibelelo, ngelixa inikezela ngemveliso ephezulu. Oku kusebenza kakuhle kuguqulela kugcino lweendleko kubaxumi bethu, nto leyo eyenza iRichfield ibe yindlela enomtsalane kwiinkampani ezijonge ukulinganisa imisebenzi yazo kunye nokwandisa inzuzo.
Ngaphezu koko, isiqinisekiso sethu se-BRC A-grade kunye nezixhobo ezivunywe yi-FDA ze-GMP zibonisa ukuzibophelela kwethu ekugcineni ukhuseleko lokutya oluphezulu kunye nemigangatho yomgangatho. Nokuba ungumntu oqalayo okanye ibhrendi emiselweyo, ungathembela kuKutya kweRichfield ukuze kubonelele ngelekese eyomisiweyo ekumgangatho ophezulu ehlangabezana nemigangatho yokhuseleko lokutya yamazwe ngamazwe.
Ukuqukumbela
Imakethi yelekese eyomisiweyo yase-US ishushu kakhulu kunangaphambili, inamathuba okukhula kunye nokwanda njengoko imfuno iqhubeka nokunyuka. Iibrendi zeCandy ezifuna ukwenza imali kulo mkhwa kufuneka zibambisane noRichfield Food, inkokeli kwimveliso yeelekese ezomileyo. Ngendibaniselwano yethu ekhethekileyo yemveliso yeelekese ekrwada kunye nobuchule bokumisa umkhenkce, iRichfield ibonelela ngephakheji epheleleyo yeebrendi ezifuna ukungena okanye ukwandisa ngaphakathi kwemarike yeelekese ezomileyo.
Ixesha lokuposa: Nov-22-2024