Ishishini lelekese liyavela, kunye Richfield kaThixoilekese engumkhenkceuphambili kolu tshintsho. Enkosi ngokunyuka kweTikTok, i-Instagram, kunye neYouTube, apho abasebenzisi bahlala befuna i-snack enkulu elandelayo, i-Richfield ingene kumaza ehlabathi ochulumanco ejikeleze i-candy eyomileyo. Ukusuka emkhenkceni-ezomileyo iibhere gummy ukuyaUmkhenkce omuncu umnyamacandy, akukho kunqongophala iinketho ongakhetha kuzo. Kodwa kuthekani malunga nokuphathwa komkhenkce kwe-Richfield okubenza baphaphazele besuka ezishelufini? Masiyiqhekeze.
1. I-Social Media Boom
Akunakuphika ukuba imidiya yoluntu itshintshile indlela abantu abafumana ngayo kunye namava emveliso entsha. Iiplatform ezinje ngeTikTok kunye neYouTube ziye zaba ziindlela zokuphehlelelwa kokutya, kwaye ilekese eyomileyo yaseRichfield ibeke ixesha elifanelekileyo lokungena kwindawo ebonakalayo. Ngeevidiyo ezibonisa indlela abantu abasabela ngayo kwikhrispy, ukuthungwa okurhabaxa kunye neencasa eziqhumayo, kucacile ukuba into entsha idlala indima enkulu kolu lwando lokuthandwa. Abasebenzisi bemithombo yeendaba zentlalo bahlala besabelana ngendlela abasabela ngayo kwezi zidlo zasimahla, zibenza ukuba bazame iimveliso kubaphulaphuli abakhulayo abanomdla wokufumana amava amatsha.
2. I-Crunch, i-Flavor, kunye nokuzonwabisa: Ukudibanisa okuphumelelayo
Ngokungafaniyo ne-chewy yendabuko okanye i-candy enzima, i-Richfield'silekese engumkhenkceinikeza uthungelwano olwahluke ngokupheleleyo oluthandwa ngabathengi. Yinkqantosi eyenza abantu babhaqwe. Inkqubo yokumisa umkhenkce isusa ukufuma kwi-candy, ishiya ngasemva ukukhanya, i-crispy yokuphatha eqhuma nge-flavour enzulu ngokukhawuleza xa uluma kuyo. Nokuba bubumnandi beentshulube zegummy okanye ukukhaba okumuncu kwelekese yomnyama omuncu, ukugqabhuka kwencasa akunakuthelekiswa. Kumnandi ukutya, kumnandi ukwabelana, kwaye okona kubaluleke kakhulu, kumnandi ukubukela abanye beyizama okokuqala.
3. Isibheno sehlabathi jikelele: Kutheni abantu kuyo yonke indawo bathanda i-Richfield's Freeze-Dried Candy
Ukuzibophelela kukaRichfield kwizithako ezikumgangatho ophezulu kunye nokukwazi kwakhe ukudala iilekese ezizodwa, iinketho ezintsha zenze uphawu lwabetha kwihlabathi jikelele. Ukongeza kudumo lwayo lwemidiya yoluntu, ilekese eyomileyo kaRichfield iya ithandwa kakhulu kwimimandla engaphandle kwe-United States, kubandakanya iAsia neYurophu. Ndiyabulela kwinkqubo yokuvelisa umgangatho ophezulu kunye nokukwazi ukuhambisa incasa kunye nokuthungwa okufanayo, i-Richfield ikhawuleza ibe yinto yokuya kubantu abafuna into engaphezu kwe-candy eqhelekileyo.
Ukuqukumbela
Udumo lwelekese eyomileyo yaseRichfield inokunxulunyaniswa namandla ayo okubonelela ngamava elekese amnandi, anika umdla, kunye nomgangatho ophezulu. Ukusuka kwindlela yentsholongwane kumajelo eendaba ezentlalo ukuya kwi-crunch kunye nokugqabhuka kwencasa, olu hlobo lweelekese lulapha ukuze luhlale kwaye luhlengahlengisa indlela esicinga ngayo ngokutya. Ayimangalisi into yokuba abantu abaninzi batsaleleka kwezi zidlo ziqholiweyo, ezinencasa ezivela eRichfield.
Ixesha lokuposa: Feb-28-2025