Imakethi yeelekese eyomisiweyo yase-US ikhula ngokukhawuleza, kwaye iinkampani ezinkulu ezifana noMars zikhokela intlawulo ngokuthengisa iiSkittles ezomisiweyo ezikhenkcezisiweyo ngokuthe ngqo kubathengi, akukhange kubekho xesha lingcono lokuba iibrendi zeelekese zingene kule marike inika umdla. Nangona kunjalo, ngokunyuka kwemfuno yeelekese ezomileyo, imfuno ethembekileyo, imveliso ekumgangatho ophezulu ibaluleke kakhulu kunangaphambili. Kulapho ukutya oku-Richfield kungena khona. Nantsi isizathu sokuba iibrendi zeelekese zijoyine le marike kwaye kutheni i-Richfield lelona qabane libalaseleyo ukubanceda baphumelele.
1. IUmkhenkce-womileyo CandyI-Craze iqala nje
I-candy eyomileyo iqhume ekuthandeni, ngenxa yokwakheka kwayo okungaqhelekanga kunye nencasa enzulu. Umxholo wentsholongwane kumajelo eendaba ezentlalo udlale indima enkulu ekuqhubeleni i-candy eyomileyo kwindawo ebonakalayo, kwaye ngoku imfuno yezi mveliso iphezulu kakhulu. Iinkampani ezinkulu ezifana neMars zibone ukubakho kule marike intsha, eqinisekisa ngakumbi ukukhula kwayo. Kwiintlobo zeelekese ezijonge ukungena kwisenzo, ixesha livuthiwe lokuthatha ithuba lolo mkhwa phambi kokuba lube lugqithise.
Ukunyuka kwemfuno kuthetha ukuba ii-brand ze-candy ziya kufuna iqabane elithembekileyo elikwaziyo ukusingatha imveliso kunye nokubonelela ngeelekese ezomisiweyo ngomkhenkce omkhulu. I-Richfield Food ivelele njengeqabane eligqibeleleyo ngenxa yokukwazi ukuphatha zombini ukuveliswa kweelekese ekrwada kunye neenkqubo zokumisa umkhenkce, ukubonelela ngesisombululo esilula, esithembekileyo.
2. Izakhono zeMveliso eziPheleleyo zikaRichfield
Ukuhlanganiswa okuthe nkqo kweRichfield Food kuqinisekisa ukuba siyakwazi ukusingatha yonke inkalo yenkqubo yokuvelisa. Ngelixa iinkampani ezininzi zinokuthembela kubaboneleli abahlukeneyo ngeelekese ekrwada kunye neenkonzo zokumisa umkhenkce, i-Richfield yenye yeembalwa ezibonelela ngeenkonzo zombini phantsi kophahla olunye. Oku kudityaniswa kusinika ulawulo olukhulu kumgangatho, ukusebenza kakuhle, kunye neendleko ezifanelekileyo, kusenza sibe liqabane elifanelekileyo leebrendi zeelekese ezijonge ukungena okanye ukukala kwimarike yeelekese ezomileyo.
I-18 yethu ye-Toyo Giken imigca yemveliso yokumisa i-freeze iqinisekisa umgangatho omkhulu, umgangatho ophezulu wemveliso, ngelixa iindawo zethu zokuvelisa i-candy eluhlaza zisivumela ukuba senze iifomyula ze-candy eziqhelekileyo kunye neencasa ezihlangabezana neemfuno ezithile zabathengi bethu. Nokuba yincasa eswiti, emuncu, okanye eneziqhamo, iRichfield inokuvelisa iintlobo ngeentlobo zeelekese zomiswe ngomkhenkce ezibonelela abathengi banamhlanje abalambileyo.
3. Umda woKhuphiswano: Kutheni i-Richfield iluKhetho oluLungileyo kwi-Brand yakho
Kwiintlobo zeelekese ezifuna ukugqama kwimarike yeelekese ezomileyo,Richfield Ukutyainika indibaniselwano yokwenziwa kwezinto ezintsha, ukusebenza kakuhle, kunye nomgangatho ekunzima ukuwuthelekisa. Sinikezela ngeenkonzo ze-OEM/ODM ezivumela amashishini ukuba enze iimveliso ezilungiselelweyo, nokuba yincasa yesiko, imilo, okanye ubungakanani. Ngokusebenzisana noRichfield, iibrendi zinokuphuhlisa iimveliso zeelekese zomkhenkce ezizodwa ezibanceda ukuba bahluke kwindawo yentengiso exineneyo.
Ngamaxabiso ethu akhuphisanayo, imigangatho ephezulu, kunye nekhonkco lonikezelo oluthembekileyo, i-Richfield liqabane eligqibeleleyo lalo naluphi na uhlobo lwelekese olujonge ukwenza imali kwimarike yeelekese ezomisiweyo zase-US ezikhulayo.
Ukuqukumbela
Ngoku lixesha elifanelekileyo lokuba iibrendi zeelekese zingene kwimarike yeelekese ezomisiweyo, kwaye iRichfield Food lelona qabane lifanelekileyo ukwenza oko kwenzeke. Ngobuchule bethu bokuvelisa ngokupheleleyo, ukudityaniswa ngokuthe nkqo, kunye nekhonkco lokubonelela elithembekileyo, i-Richfield ibonelela ngayo yonke into efunekayo kwiimveliso zeelekese ukuze uphumelele kule marike ikhula ngokukhawuleza.
Ixesha lokuposa: Nov-19-2024