I-United States ibone ukukhula ngokukhawuleza kwi- ilekese engumkhenkceimakethi, eqhutywa ziintsingiselo zabathengi, umxholo wemidiya yoluntu kwimidiya yoluntu, kunye nemfuno eyandayo yokuphatha izinto ezintsha. Ukusuka kwisiqalo esithobekileyo, ilekese eyomisiweyo ekhenkcezisiweyo iye yavela yaba yimveliso eqhelekileyo ngoku ethandwa ngabathengi abahlukeneyo. Olu tshintsho lwemarike limele zombini ithuba leebrendi zeelekese kunye nomngeni kubaboneleli ukuba bahlangabezane neemfuno ezintsha zomgangatho kunye neentlobo ezahlukeneyo.
1. Ukuqala kwe-Candy eyomileyo e-US
Itekhnoloji yokomisa umkhenkce ibikho amashumi eminyaka, ibisetyenziswa ekuqaleni ekugcinweni kokutya kokuhamba emajukujukwini kunye nezicelo zomkhosi. Nangona kunjalo, akuzange kube sekupheleni kweminyaka yoo-2000 apho i-candy eyomileyo yaqala ukubamba njengento eqhelekileyo yokutya. Inkqubo yokumisa i-candy ekhenkcezayo ibandakanya ukususa konke ukufuma kwi-candy ngelixa igcina incasa kunye nesakhiwo sayo. Le nkqubo ibangela i-crispy, i-crunchy texture kunye neprofayili ye-flavour ebukhali xa kuthelekiswa ne-candy yendabuko. Ukukhanya kunye ne-crunch eyanelisayo yaba yinto enkulu kubathengi, ngokukodwa kumxholo we-snacks owanika amava amatsha, anomdla.
Kangangeminyaka, i-candy eyomileyo yayiyimveliso ye-niche, efumaneka kwiivenkile ezikhethekileyo okanye kubathengisi abakwi-intanethi. Nangona kunjalo, njengoko amaqonga eendaba ezentlalo anje ngeTikTok kunye neYouTube yaqala ukukhula ekuthandeni, iividiyo zentsholongwane ezibonisa ukuthungwa okukhethekileyo kunye neencasa zeelekese ezomisiweyo zaqhubela imveliso kwindawo eqhelekileyo.
2. Impembelelo yoLuntu lweNtlalo: I-Catalyst yoHlumo
Kwiminyaka embalwa edlulileyo,ilekese engumkhenkcekuqhume ukuthandwa ubukhulu becala ngenxa yemidiya yoluntu. Iiplatform ezinje ngeTikTok kunye neYouTube ziye zaba ngabaqhubi abanamandla beendlela, kwaye ilekese eyomileyo eyomisiweyo iyafana. Iividiyo zentsholongwane ezibonisa iibrendi zeelekese zizama iintshulube zegummy, iilekese ezimuncu, kunye neeSkittles zincede ukwakha umdla kunye nemincili malunga nolu didi.
Abathengi bayonwabela ukubukela ukuguqulwa kweelekese eziqhelekileyo zibe yinto entsha ngokupheleleyo-ihlala ifumana ukumangaliswa kwe-crispy texture, i-flavour enzulu, kunye ne-novelty yemveliso ngokwayo. Njengoko iibrendi zeelekese zaqala ukuqaphela, baqonda ukuba banokuhlangabezana nemfuno evelayo yee-snacks ezikhethekileyo, ezinomdla ezazingekonwabisi nje ukuzitya kodwa zifanelekile ne-Instagram. Olu tshintsho kwindlela yokuziphatha yabathengi lenze ukuba imakethi yeelekese ezomisiweyo zibe ngomnye wamacandelo akhula ngokukhawuleza kushishino lwamashwamshwam.
3. Impembelelo kaMars kunye nezinye ii-Brand ezinkulu
Ngo-2024, iMars, enye yabenzi beelekese ezinkulu kwihlabathi, yazisa umgca wayo weumkhenkce-omisiwe Skittles, ukuqinisa ngakumbi ukuthandwa kwemveliso kunye nokuvula iingcango kwezinye iinkampani zeelekese. Ukufuduka kukaMars kwindawo eyomileyo eyomileyo kubonise kwishishini ukuba le ayiseyiyo imveliso ye-niche kodwa icandelo lemarike elikhulayo elifanele ukutyala imali kulo.
Ngeemveliso ezinkulu ezifana neMars ezijoyina imarike, ukhuphiswano luyafudumala, kwaye imbonakalo yomhlaba iyatshintsha. Kwiinkampani ezincinci okanye abatsha abangenileyo, oku kunika umngeni okhethekileyo-ukuma kwimarike apho abadlali abakhulu babandakanyekayo ngoku. Iinkampani ezifana ne-Richfield Food, engaphezulu kweminyaka engama-20 yamava ekwenziweni komkhenkce kunye nokuveliswa kweelekese ekrwada, zibekwe kakuhle ukuhlangabezana nalo mngeni ngokunikezela ngeemveliso ezomisiweyo zomkhenkce kunye nezithembekileyo, ezisebenza ngokufanelekileyo.
Ukuqukumbela
Imakethi yeelekese eyomileyo yase-US iye yatshintsha kakhulu, isuka kwimveliso ye-niche ukuya kwimvakalelo eqhelekileyo. Amajelo eendaba ezentlalo adlale indima ebalulekileyo ekuqhubeni oku kunyuka, kwaye iibrendi ezinkulu ezinje ngoMars ziye zanceda ukuqinisa ukusebenza kwexesha elide kweli candelo. Kwiimpawu zeelekese ezijonge ukuphumelela kule marike, indibaniselwano yemveliso esemgangathweni, iimveliso ezintsha, kunye namakhonkco okubonelela athembekileyo kubalulekile, kwaye iinkampani ezifana neRichfield Food zibonelela ngeqonga elifanelekileyo lokukhula.
Ixesha lokuposa: Nov-29-2024