I-United States ibone ukukhula okuqhushumbe kwi I-freeze-eyomileyoImakethi, iqhutywa yimikhwa yabathengi, imixholo yemithombo yeendaba yentsholongwane, kunye nemfuno eyandayo yonyango lwe-novelty. Ukusuka kwisiqalo esithobekileyo, ipipi eyomileyo ye-freeze ivele kwimveliso ephambili ngoku eyamkelweyo sisiseko sabathengi abahlukeneyo. Le shift yemakethi imele inani leempawu zeCandy kunye nomceli mngeni kubaxhasi ukuze bahlangabezane neemfuno ezintsha zemigangatho kunye neentlobo ezahlukeneyo.
1. Isiqalo sepipi eyomileyo e-US
Itekhnoloji yomisa i-freeze-eyomisayo ijikeleze amashumi eminyaka, kwasekuqaleni isetyenziswa kulondolozo lokutya ukuze ihambele indawo kunye nezicelo zomkhosi. Nangona kunjalo, yayingekade kube sekupheleni kwe-2000s ukuba i-pied findy yaqala ukubamba njengento ephambili ye-pinack. Inkqubo yepipi ye-freeze-eyomisayo ibandakanya ukususa konke ukufuma kwipipi ngelixa igcina incasa kunye nesakhiwo sayo. Le nkqubo iphumela kwi-crispy, i-crusty proby kunye neprofayili ebukhali kakhulu xa kuthelekiswa nepisi yemveli. Ukukhanya kunye nokwanelisa okwanelisayo kwaba kukubetha okukhulu nabathengi, ngakumbi kwimeko yokutya okushiyekileyo enike amava amatsha, anomdla.
Iminyaka, ipipi eyomileyo ye-freeze yayiyimveliso ye-niche, ifumaneka kwivenkile ekhethekileyo okanye i-intanethi ephezulu kwi-intanethi. Nangona kunjalo, njengoko iqonga leendaba lezentlalo ezinjengeTiktok kunye ne-YouTube zaqala ukukhula, iividiyo zentsholongwane zibonisa imibhalo ekhethekileyo kunye neencasa zeepikniki ze-freeze iqhubela phambili kwimveliso.
I-2. Impembelelo yeMidiya yeNtlalontle: i-catalyst yokukhula
Kule minyaka imbalwa idlulileyo,I-freeze-eyomileyoiqhume ngokuduma kakhulu ngenxa yemithombo yeendaba zentlalo. Iqonga elifana neTiktok kunye ne-YouTube sele kuba ngabaqhubi beendlela ezinamandla, kwaye ipipi eyomileyo ayifani. Iividiyo zentsholongwane zibonisa ii-capices rands zilingane neempethu zomculo ezikhulu, iipipi zemvula ezimuncu, kwaye skittile yanceda ukwakha umntu onomdla kunye nemincili kuluhlu.
Abathengi bayonwabela ukubukela utshintsho olwenzeka rhoqo kwinto entsha-idla ngokumangalisa imeko yentlekele, iincasa ezinkulu, kunye nemveliso ngokwayo. Njengoko ii-pieny ciects zaqalisa ukuqaphela, baqonda ukuba banokuhlangabezana nemfuno evelayo ye-snaging ye-snabs ekhethekileyo, enomdla eyayingeyonto emnandi kuphela yokutya kodwa i-Instagram-efanelekileyo. Olu tshintsho lokuziphatha kwabathengi lwenza imakethi ye-pipi eyenziwe yipipi ye-free kunye nelinye lamacandelo akhula ngokukhawuleza kumzi-mveliso we-snack.
I-3. Ifuthe leMars kunye nezinye iiBrand ezinkulu
Ngowama-2024, iMars, enye yezona ndawo zintle zepipi kwihlabathi liphela, zazisa umgca wayoIi-skittles ezikhulu, qhubeka nokuthandwa kwemveliso kunye neengcango zokuvula kwezinye iinkampani zecapi. I-Mars 'ingena kwindawo eyomileyo ye-freeze ityikitywe kumzi mveliso ukuba ibingaseyimveliso ye-niche kodwa iqhekeza lemakethi elilukhulayo.
Ngeempawu ezinkulu ezinjengeMars ezijoyine imarike, ukhuphiswano luyashushu, kwaye imeko yomhlaba iguquka. Kwiinkampani ezincinci okanye abangeneleli abatsha, oku kuzisa umngeni owodwa-ukuma ngaphandle kwemarike apho abadlali bakhulu ngoku bebandakanyeka khona ngoku. Iinkampani ezifana nokutya ezinobutyebi, zingaphezu kweminyaka engama-20 kumava okwenza i-freeze -at kunye nemveliso yepipi yepipi yokumisa kunye ne-pipi yepipi yokuhlanganisa iimveliso ezomileyo zepremiyamu kunye nokunikezelwa kwe-Preyium.
Ukuqukumbela
Imakethi ye-US eqaqambileyo ye-US eyenziwe ngentlahlela yenziwa inguqu enkulu, ivela kwimveliso ye-niche ukuya kwimvakalelo ephambili. Imidiya yoluntu idlale indima ebalulekileyo ekupheliseni olu nyuko, kwaye iimpawu ezinkulu njenge-Mars ziye zanceda ekuqiniseni ukusebenza kwexesha elide. Iimpawu zeCapiy zifuna ukuphumelela kule ntengiso, ukudityaniswa kwemveliso esemgangathweni, iimveliso ezinobuchule, kunye neemveliso zokuhambisa ezinokuthenjwa kubalulekile, kwaye iinkampani ezinje ngeqonga elifanelekileyo lokukhula.
IXESHA LOKUQALA: INDAWO-29-2024