Ukunyuka ngokukhawuleza kweilekese engumkhenkcee-United States iye yaphinda yabuyela kwimarike yehlabathi, ichaphazela iipateni zokusetyenziswa kweelekese, amakhonkco okubonelela, kunye nendlela iibrendi zeelekese ezisondela ngayo kwizinto ezintsha. I-US ngoku yenye yeemarike eziphambili zeelekese ezomisiweyo, kwaye ukuthandwa kwayo kusasazeka kweminye imimandla, ngakumbi njengoko umdla wabathengi kweli candelo le-snack uqhubeka ukhula. Eli nqaku liphonononga indlela ukunyuka kwelekese eyomileyo e-US kube nefuthe kwimarike yehlabathi kunye nendlela amanye amazwe asondela ngayo kwimveliso.
1. I-US njenge-Trendsetter kwi-Global Candy Market
I-US kudala iyinkokeli kwindlela yokutya yehlabathi, kunye nezinto ezininzi ezintsha kumacandelo e-snack kunye neelekese aqala eMelika ngaphambi kokuba asasazeke kwihlabathi liphela. Njengoko umkhenkce owomileyo welekese wafumana amandla e-US, ngokwemvelo yatsala ingqalelo yeenkampani zeelekese kunye nabathengi kwamanye amazwe. Into eyaqala njengento entsha kwiivenkile ezikhethekileyo zaseMelika ngokukhawuleza yajika yaba yinto yehlabathi.
Ukwanda kokuthandwa kweelekese ezomisiweyo e-US kukhuthaze abavelisi beelekese bamazwe ngamazwe ukuba bahlolisise okanye bandise iminikelo yabo ye-candy eyomileyo. Amazwe afana neTshayina, iJapan, kunye ne-UK abone umdla okhulayo kwilekese eyomisiweyo, kunye neempawu zasekhaya ezizama iimveliso ezintsha kunye neencasa eziphefumlelwe ngabalingane baseMelika. Iintshulube zegummy eyomisiweyo kunye neelekese zomnyama omuncu ngoku ezingundoqo kwimarike yaseMelika zihamba kancinane zingena ezishelufini kwihlabathi liphela, zinegalelo kwimfuno ekhulayo yehlabathi yolu didi lweelekese ezintsha.
2. Indima yeMedia yeNtlalo kwiPropelling Global Demand
Amajelo osasazo ezentlalo asaqhubeka edlala indima enkulu ekuphembeleleni umkhwa wokukhenkceza omiswe kwihlabathi jikelele. Iividiyo kunye neeposti ezibonisa iTikTok kunye nabasebenzisi bakaYouTube abafumana iilekese ezomileyo okokuqala zifikelele kubaphulaphuli kwihlabathi liphela, oko kubangela umdla kunye nomdla kumazwe angaphaya kwe-US Kwezinye iimeko, abathengi kumazwe afana neCanada neAustralia ngoku babona iilekese ezomileyo. iimveliso ezivela kwiimpawu zaseMelika ezifumaneka kubathengisi bendawo, ngenxa yempumelelo yentsholongwane ye-candy eyomisiweyo ekhenkcezayo kumaqonga eendaba ezentlalo.
Ubume oburhabaxa kunye nencasa egqabhukileyo yelekese eyomisiweyo ibonakalise ukuba iyathandeka kwihlabathi liphela, iyenza ilungele iimarike ezivulekele amava okutya okutsha. Amajelo eendaba ezentlalo nawo ancede ekudaleni imvakalelo yoluntu malunga neelekese ezomisiweyo ezikhenkcezisiweyo, nabasebenzisi babelane ngeencasa zabo ezithandwayo zelekese zomiswe ngumkhenkce kwaye benze iividiyo ezingenabhokisi zeemveliso ezintsha ezomisiweyo ezibonakala kwingingqi yabo.
3. Iimpembelelo zeCandy Brands zamazwe ngamazwe: Kutheni i-Richfield ingumdlali obalulekileyo
Njengoko imfuno yehlabathi yeelekese ezomileyo ikhula, imfuno yemveliso ekumgangatho ophezulu iba baluleke ngakumbi. Iibrendi ezininzi zeelekese zamazwe ngamazwe ezifuna ukujoyina indlela yokomiswa ngumkhenkce zikhangela abathengisi abathembekileyo abanokubonelela ngemveliso yeelekese ekrwada kunye nesakhono sokumisa umkhenkce. Kulapho Ukutya kweRichfield kuphuma khona. Ngaphezulu kweminyaka engama-20 yamava, isatifikethi se-BRC A-grade, kunye nomzi-mveliso oxhotyiswe ngemigca yemveliso ye-Toyo Giken engumkhenkce eyomisa, i-Richfield ibekwe kwindawo ekhethekileyo yokubonelela ngeelekese ezomileyo ezikumgangatho ophezulu kwiibhrendi kwihlabathi jikelele.
Richfieldyinkampani kuphela e-China enobuchule bayo bokuvelisa iilekese ekrwada, nto leyo isinika inzuzo enkulu ngokolawulo lomgangatho, isantya sokuthengisa, kunye namaxabiso okhuphiswano. Ngokudibanisa zombini ukuveliswa kweelekese kunye neenkqubo zokumisa umkhenkce phantsi kophahla olunye, i-Richfield inokubonelela ngeenkonzo ze-OEM/ODM ezinceda ii-brand ze-candy zamazwe ngamazwe ziphuhlise iimveliso zomkhenkce ezikhethekileyo ezilungiselelwe ukuthanda kunye nokukhethwa kwendawo.
Ukuqukumbela
Ukunyuka kwelekese eyomisiweyo e-US kube nefuthe elifikelela kude, okuphembelela ukuziphatha kwabathengi kunye nemveliso yeelekese ezikhuthazayo kwihlabathi jikelele ukuhlola olu didi lwe-snack. Imfuno yehlabathi yeelekese ezomileyo iyaqhubeka nokukhula, kwaye iinkampani ezifuna ukuphumelela kule marike zifuna iqabane elithembekileyo njenge.Richfield Ukutya, onikezela ngezakhono eziphezulu zokuvelisa, ikhonkco lokubonelela oluzinzile, kunye nokuzinikela kwizinto ezintsha.
Ixesha lokuposa: Nov-28-2024