Kwimeko yezoqoqosho yanamhlanje eguquka ngokukhawuleza, inyaniso enye ihlala ingatshintshi: ziinkampani eziziqhelanisayo kuphela eziya kuphumelela. Nge-US kunye ne-China ngoku esebenza kwizivumelwano zorhwebo eziphuculweyo, amathuba ayavela - kodwa ke imingeni emitsha kumashishini e-candy axhomekeke kumakhonkco okubonelela ngamazwe ngamazwe.
Kulapho Ukutya kweRichfield kukhanya khona.
Ngokungafaniyo nabavelisi bemveli abaxhomekeke kubaboneleli beqela lesithathu ngelekese ekrwada (ingakumbi iibrendi ezifana neeSkittles ezivela kuMars), i-Richfield iye yakha i-empire yemveliso yeelekese ezithe nkqo. Ukusukela ekudaleni iingqukuva zayo ezimibalabala zomnyama ukuya kutsho ngokuchaneka umkhenkce ngezixhobo zeToyo Giken, iRichfield iphatha onke amanyathelo- iqinisekisa umgangatho, amaxabiso, kunye nokufumaneka.
Oku kubaluleke ngakumbi ngoku kuba uMars uthengisa eyakheumkhenkce-omisiwe Skittlesngqo kubathengi kunye nokunciphisa ubonelelo kwabanye. Iinkampani ebezikade zixhomekeke kuMars kwi-base candy ngoku zisesichengeni. Kodwa Richfield? Bazimele, bayasebenza, kwaye bayakwazi ngokupheleleyo ukuvelisa ilekese “enjengeSkittles” enemilo efanayo, ukuthungwa, kunye ne-punch emuncu — kwi-jumbo, isikwere, okanye izimbo zakudala.
Kwaye njengoko uthetha-thethwano lwezorhwebo luvula amajelo amatsha phakathi kweChina kunye ne-US, iimveliso ezihambelana neziqinisekiso, abavelisi abaqhagamshelwe kwihlabathi liphela njengeRichfield baya kuba nenzuzo yokuqala yokuhambisa kwimarike esanda kwandiswa. Ubudlelwane obude be-Richfield nabadlali behlabathi abanjengoNestlé kunye noKraft, badityaniswe neelebhu zabo ezivunywe yi-FDA kunye neefektri ze-BRC A-grade, zithetha into enye: sele bedlala kwinqanaba lehlabathi - kwaye baphumelele.
Kwiibrand zeelekese ezifuna iqabane elithembekileyo, elilungele imveliso yexesha elizayo, i-Richfield ayisiyonto nje yokhetho olukrelekrele - lukhetho olunengqiqo kuphela.
Ixesha lokuposa: May-23-2025